Reedy, et al., v. Everlywell, Inc - Case No. 1:24-cv-02713

IF YOU ARE AN INDIVIDUAL WHO PURCHASED A PRODUCT OR SERVICE FROM WWW.EVERLYWELL.COM OR WWW.NATALIST.COM ANYTIME BETWEEN APRIL 4, 2019 AND DECEMBER 3, 2024, YOU ARE ELIGIBLE TO RECEIVE A CASH PAYMENT FROM A CLASS ACTION SETTLEMENT.

IF YOU ARE AN INDIVIDUAL WHO PURCHASED A PRODUCT FROM WWW.EVERLYWELL.COM OR WWW.NATALIST.COM ANYTIME BETWEEN APRIL 4, 2019 AND DECEMBER 3, 2024, YOU ARE ELIGIBLE TO RECEIVE A CASH PAYMENT FROM A CLASS ACTION SETTLEMENT. 

 

The Court has authorized this website. This is not a solicitation from a lawyer.

 

A settlement has been reached in Reedy, et al. v. Everlywell, Inc., Case No. 1:24-cv-02713, a class action lawsuit that is pending in the United States District Court for the Northern District of Illinois. The persons that filed the class action lawsuit are called the “Plaintiffs” or “Settlement Class Representatives.” The Plaintiffs have brought this class action lawsuit against Everly Well, Inc. (also known as “Everlywell” )and Baby Someday, Inc. (also known as (“Natalist”). Everlywell and Natalist are called the “Defendants.” 

 


Plaintiffs allege that Defendants installed third-party “Tracking Tools” on their website, including tracking pixels (“Pixels”), made by Meta Platforms, Inc. d/b/a Meta (“Facebook”) and Google LLC (“Google”). As a result, Plaintiffs allege that these Tracking Tools transmitted information about Plaintiffs and Settlement Class Members, including confidential, personally identifiable information, to Facebook and Google. Plaintiffs allege that Defendants’ implementation and usage of such Tracking Tools resulted in the invasion of Plaintiffs’ and Settlement Class Members’ privacy and other common law and statutory violations. Defendants deny any wrongdoing whatsoever.
 

 

There are two subclasses that make up the Settlement Class:

  • Non-Sensitive Test Subclass Members: You are a Non-Sensitive Test Class Member if we identified as one of the 1,340,000 natural Persons who used Defendants' Websites to purchase test kits and other products not included within the "sensitive" tests.

 

  • Sensitive Test Subclass Members: You are a Sensitive Test Subclass Member if you identified as one of the 660,000 natural Persons who used Defendants’ Websites to purchase allegedly “sensitive” test kits and other products, such as tests for sexually transmitted infections.

 

Settlement Class Members under the Settlement Agreement will be eligible to receive:

  • Non-Sensitive Test Subclass Member benefits: Defendants have agreed to pay $2,360,000 into a Non-Sensitive Test Settlement Fund after the deduction of (i) 47.2% of the Notice and Settlement Administration Costs incurred in the administration of both the Sensitive Test and Non-Sensitive Test Settlement Funds, and (ii) 47.2% of any Attorneys’ Fees and Expenses Award and expenses incurred by Class Counsel, and service awards, as approved by the Court. The Settlement Administrator will make pro rata Settlement payments - meaning that each Subclass member will receive an equal share - which may increase or decrease the cash payment depending on the amount left in the Non-Sensitive Test Settlement Fund and the number of Valid Claims submitted.

 

  • Sensitive Test Subclass Member benefits: Defendants have agreed to pay $2,640,000 into a Sensitive Test Settlement Fund. The Sensitive Test Settlement Fund will be used to pay (i) 52.8% of the Notice and Settlement Administration Costs incurred in the administration of both the Sensitive Test and Non-Sensitive Test Settlement Funds, and (ii) 52.8% of any Attorneys’ Fees and Expenses Awards and expenses incurred by Class Counsel, and Service Awards, as approved by the Court. The Settlement Administrator will make pro rata Settlement payments, which may increase or decrease the cash payment depending on the amount left in the Sensitive Test Settlement Fund and the number of Valid Claims submitted.
     

Summary of Legal Rights

Your Options

 

Deadline

Submit a Claim FormYou must submit a Claim Form in order to receive the above-listed cash payment. Your Claim Form must include your unique Class Member ID found on the postcard or email notice sent to you (also available from the Settlement Administrator).Must be postmarked or submitted electronically on this website on or before March 19, 2025
Exclude Yourself by Opting Out of the ClassReceive no payment from the Settlement. This is the only option that allows you to keep your right to bring any other lawsuit against Defendants relating to the Pixel Disclosure. Must be mailed and postmarked on or before March 19, 2025
Object to the Settlement and/or Attend the Final Approval HearingYou can write the Court about why you agree or disagree with the Settlement. The Court cannot order a different Settlement. You can also ask to speak at the Final Approval Hearing on April 29, 2025, about the fairness of the Settlement, with or without your own attorney.Must be mailed and postmarked on or before March 19, 2025
Do NothingYou will not receive any Settlement payments from this class action Settlement. If the Settlement becomes final, you will give up your rights to sue Defendants (or any Released Parties) separately for claims relating to the Pixel Disclosure or to continue to pursue any such claims you have already filed.N/A


 

 

This website is authorized by the Court, supervised by counsel to the Parties, and controlled by the Settlement Administrator approved by the Court. This is the only authorized website for this case.

For more information please call (833) 627-2514.

    Important Dates

  • Opt-Out Date

    Wednesday, March 19, 2025
    You must complete and mail your Request for Exclusion form so that it is postmarked no later than Wednesday, March 19, 2025.
  • Objection Deadline

    Wednesday, March 19, 2025
    You must mail your objection(s) and/or notice of intent to appear at the Final Approval Hearing so that it is postmarked no later than Wednesday, March 19, 2025.
  • Claim Deadline

    Wednesday, March 19, 2025
    You must complete your Claim Form online or mail your Claim Form so that it is postmarked or submitted electronically on this website, no later than Wednesday, March 19, 2025.
  • Final Approval Hearing

    Tuesday, April 29, 2025
    The Court will hold a Final Approval Hearing at 11:00am CT on April 29, 2025, at the Everett M. Dirksen U.S. Courthouse, 219 Dearborn St., Chicago, IL 60604, Room 2141.

This website is authorized by the Court, supervised by counsel to the Parties, and controlled by the Settlement Administrator approved by the Court. This is the only authorized website for this case.

For more information please call (833) 627-2514.

    Important Dates

  • Opt-Out Date

    Wednesday, March 19, 2025
    You must complete and mail your Request for Exclusion form so that it is postmarked no later than Wednesday, March 19, 2025.
  • Objection Deadline

    Wednesday, March 19, 2025
    You must mail your objection(s) and/or notice of intent to appear at the Final Approval Hearing so that it is postmarked no later than Wednesday, March 19, 2025.
  • Claim Deadline

    Wednesday, March 19, 2025
    You must complete your Claim Form online or mail your Claim Form so that it is postmarked or submitted electronically on this website, no later than Wednesday, March 19, 2025.
  • Final Approval Hearing

    Tuesday, April 29, 2025
    The Court will hold a Final Approval Hearing at 11:00am CT on April 29, 2025, at the Everett M. Dirksen U.S. Courthouse, 219 Dearborn St., Chicago, IL 60604, Room 2141.